The projector! The projector! The bubble! The pool! The mac! Pumping the good stuff since 99! By the power of Greyskull! Diving lady! The fluid cam! What a mess! Welcome to Fluid - Web, Design, Print.

We nurture brands.
Graphic design, website design & SEO, brand management and strategic marketing – Fluid has been pumping in Queenstown since 1999.
We’re a team of creatives and project managers with a shared commitment to delivering the goods.
Drop in for a chat anytime. The kettle’s usually on.

The fluid blog

June 12, 2014

Fluid celebrates 15 years!

Fluid celebrates 15 yearsIt’s all systems go here at Fluid Queenstown – we’ve been flat out building brands and websites and it’s not looking like letting up any time soon. But that’s the way we love it!

We’re also counting down the days to June 20 when we’re celebrating Fluid’s 15th birthday. Yep, we set up shop back in the days before Queenstown had a proper supermarket and you could still turn up for a flight five minutes before take-off.

Things have changed a wee bit since then – marketing technology for one – but lots of things have stayed the same. Especially the number one concern of every client – how to find more customers. We’ve collaborating in that space since 1999 and we’re obsessed about engaging your customers and telling your story.

Whether you need an amazing website designed and built under the one roof, marketing consulting, graphic design, copy writing, photography, press releases or search engine optimisation we’re here to help you.

We’ve also been busy running our public gallery space, The Front Room, where everyone’s welcome to exhibit, meet, speak, perform or just drop by for a sticky beak. So next time you’re passing by, drop by for a cuppa and say hello.

Team Fluid

June 1, 2014

Art Opening: South Made by DEOW

South Made by DEOW

 

May 13, 2014

Songs & Stories by Holly Arrowsmith

Songs & Stories by Holly Arrowsmith

 

January 30, 2013

Don’t be a drip

We don’t need to worry about saving water in this part of the world, right? There are flippin’ massive lakes all around us. WRONG!

Wasted water is a big problem that costs us all money as QLDC’s current campaign points out. ‘Our Water’ is all about raising awareness of the problem and promoting ways to save $100,000 from ratepayers’ bills over the next ten years.

Fluid (no pun intended) helped the Council develop the campaign with some press ads and posters to spread the watery word.

QLDC Our Water campaign

QLDC Hidden Cost of Water ad

January 28, 2013

Hey Gringo!

“Hola muchachos, quisiero un website muy bonito!”
“Si Senor, momento por favor…”

And so the conversation nearly went when our amigos Nick & Liz Yuki at Bandit asked us to redesign their online presence into a great-looking e-commerce bodega. They’re currently plotting a full-scale US invasion at the SIA Snow Show in Colorado before dominating the coming NZ winter.

Arriba!

The frontroom blog

Fluid celebrates 15 years!

Fluid celebrates 15 yearsIt’s all systems go here at Fluid Queenstown – we’ve been flat out building brands and websites and it’s not looking like letting up any time soon. But that’s the way we love it!

We’re also counting down the days to June 20 when we’re celebrating Fluid’s 15th birthday. Yep, we set up shop back in the days before Queenstown had a proper supermarket and you could still turn up for a flight five minutes before take-off.

Things have changed a wee bit since then – marketing technology for one – but lots of things have stayed the same. Especially the number one concern of every client – how to find more customers. We’ve collaborating in that space since 1999 and we’re obsessed about engaging your customers and telling your story.

Whether you need an amazing website designed and built under the one roof, marketing consulting, graphic design, copy writing, photography, press releases or search engine optimisation we’re here to help you.

We’ve also been busy running our public gallery space, The Front Room, where everyone’s welcome to exhibit, meet, speak, perform or just drop by for a sticky beak. So next time you’re passing by, drop by for a cuppa and say hello.

Team Fluid

Art Opening: South Made by DEOW

South Made by DEOW

 

Songs & Stories by Holly Arrowsmith

Songs & Stories by Holly Arrowsmith

 

fluid photo challenge

For nearly a year, a diminishing but dedicated group of amateur photographers has been taking weekly snaps based on 52 randomly selected themes. Now the results are displayed in our Front Room exhibition space. Drop by any time in August for a look see.

June at the Front Room

In June the Front Room will be hosting a exhibition with a twist by local photographer, Paul Lambert. As the title suggests, Paul’s images are not posed and staged but reflect candid moments in time during his travels around the world.

Come along to the launch party at 6pm on Friday 1st June, or drop by any weekday. The exhibition runs until 29th June.

 

TUBE DRAWINGS BY TOBY EGLESFIELD

 

 

 

 

 

 

The Front Room held an opening night for Toby Eglesfield’s new show “Tube Drawings’ on Thursday 16th February. The opening was a great opportunity for everyone to hear from Toby about how his images were formed and some of the reactions he had making them.

“Tube drawings” is a series of forty-four A6 pencil studies of passengers riding the London underground.

Selected from a larger set of more than a hundred drawings, the sketches were made during the month of August in 2011. The subjects are generally unaware of their quick modeling sessions, preferring instead to gaze into a space just beyond their nose, engage with a book or phone, or doze off with their head lolling to the motion of the carriage.

 

 

 

 

 

 

Displayed together, the drawings represent a compelling cross section of the people who ride the underground and the quirky, sometimes humorous atmosphere that comes to the fore upon reflection of the unique setting.

Each drawing is marked with a record of where it was made and is referenced to a larger map accompanying them at the exhibition.

Come on by any time, the show runs until mid March – many of the sketches have already sold but there are a few left so make sure you don’t miss out.

………………………………………………………………….

Contemporary art jewellery exhibition

We’re all a bit excited about the New Year, especially because the Front Room will be adorned with contemporary jewellery!

Queenstown contemporary art jeweller, Jessica Winchcombe is no stranger to accolades or art openings.

Her January show at The Front Room in Queenstown is her twelfth opening in as many months. This one is perhaps the closest to home – the other shows entertained art lovers in Sydney, Berlin, Amsterdam, Auckland and various other jetsetting destinations.

Jessica looks at how curation compliments conceptual ideas. This exhibition features the work of five contemporary jewellers (including herself).

This isn’t the latest in engagement rings or beaded friendship bracelets: the cutting edge exhibition redefines what jewellery is, shining a light on the limitless potential of the art form.

Join us at 6pm January 11th 2012 for the exhibition opening (with bubbles of course!). Be sure to check out the Front Room facebook page for more details and artist information.

a big thank you

Fluid and the Front Room crew would like to thank everyone who attended our Pecha Kucha and Film Nights over the past few months.

All events were in support of the Wakatipu Youth Trust and your door entry donations have raised $716 which will be used to directly assist Wakatipu kids who need it.

Well done everyone and thanks for putting something back.

Jacqui, Laura, Nathan and Fiona sent us a lovely letter back which you can read below:

To the Fluid team and all who have supported your events,
We would like to thank you for your generous support of The Youth Booth, Wakatipu Youth Trust.
We are a youth support and advocacy organization for all youth age 10-24 in the Wakatipu region. Our work is multifaceted and includes running ‘The Youth Booth’ youth centre, going into the schools, running activities and programmes, skill building, mentoring, advocacy and much more.
The money you have raised for us is incredibly appreciated.
We often need to subsidize our programmes for youth who are unable to afford even the low costs we manage to arrange for our trips & activities.
We all know that youth are hungry when they get home from school – especially those who, for whatever reason, didn’t get lunch or ate it all at morning tea! To be able to buy some fruit & rolls when needed sometimes for youth in the centre is supplying some of these basic needs.
To have this discretionary money to go towards such things as these – for which we can’t get grants – is so very useful.
Thank you for choosing us as your NGO of choice this year – the funds will be well used!

Warm Regards
The Youth Booth Team
Jacqui Moir, Laura Cross, Nathan Baxter & Fiona Sawers

A big bag of cash

Pecha Kucha Queenstown – 7pm – November 23 – 2011

THE FRONT ROOM MISJUDGED

The Front Room is a new gallery in Queenstown to host temporary exhibitions and one-off events. An informal, street level space attached to a working graphic design and branding agency, it’s a non-traditional gallery in a non-traditional location.

Our region is a magnet for creative people attracted by both landscape and lifestyle, but inspiration found in the shadow of the Southern Alps is sometimes outshone by the bright lights of larger urban centres. The Front Room is a showcase for talent, intended to draw our creative community together and give them a voice.

Art, photography, illustration, sculpture, design, film, creative writing, ideas. Drop by and see what’s on.

Address: 10 Memorial St, Queenstown, New Zealand 9348.
Phone: 03 442 6739
Email: frontroom@fluid.net.nz
Curator: Annika Dawkins

What we do

Fluid is a creative agency with a connected point of view.
We’re all about collaborating in the space between your business and your customers.
Design is at the heart of everything we do. Whether it’s building a full e-commerce website or creating a new label for a bottle of cider, the same principles of brand-building and marketing apply – design is the beginning the middle and the end of every project.
By telling your story in an engaging way, your brand comes to life, your light shines brighter and people sit up and take notice.
Fluid.
Customer engagement tools for business.

Site Builder.
Building your website doesn’t need to be a headache. We understand how daunting it can be, so we’ve streamlined the process into a range of features and some easy to understand costs.

Take away the smoke and mirrors. Ignore the hoodoo and get down to the business of promoting your business online.
That’s what this is all about. You have something to sell and you need customers. The best way to reach them is by being where they are. So if it’s online then you’d better be right under their noses or you’ll be forgotten.
Fluid has developed three website packages aimed at giving your business the best possible bang for your online buck.

The Bach – our entry-level package
CMS-driven webpage
Custom design by a Fluid designer
Forms
Basic internal SEO as standard

The Villa – our mid-range package
CMS-driven webpage
Custom design by a Fluid designer
Gallery pages
Forms
Simple e-commerce (a dozen products or less)
Basic internal SEO as standard

The Mansion – the sky’s the limit with this one
A full-blown, fully customised webpage
Might include an online store featuring hundreds or thousands of products or a fully-fledged web application to view and manage catalogues of online data.
Costs for these projects would be provided following a thorough briefing process.

Brainspill.
This is a bespoke brainstorming tool developed by Fluid to help unlock potential within your business. Questionnaires, lots of coloured pens and sticky tape combine to get your creative juices flowing.


A Brainspill is Fluid’s approach to brainstorming. We develop a purposebuilt worksheet for all participants which pulls all those thoughts and ideas out onto the table. It’s a free thinking approach to get your team’s grey matter really stirred up about branding, the business and other stuff.
We run the Brainspill session over a minimum of 4 hours and it can be with 3-30 people. After delving into some of the big (and not so big) questions, we are in a position to understand the key issues for your company and have a fresh perspective on how people see the business and the brand.
After the Brainspill session we’ll get together with the key people from your company to develop a brief for any specific projects or tasks which have been identified. What is the business wanting to achieve over the next 12- 24 months? What are the key issues you need to address? How does the brand and marketing fit into this? We establish a reality check for how your brand is currently being projected. Brainspill is the first step to futureproofing your brand. Call us today and we can work out a plan tailor-made to kick your business into gear.

SEO.
Search Engine Optimisation seems like a mixture of hoodoo and snake oil but in today’s communications world it’s a necessity which requires an expert hand and detailed knowledge of changing technologies.

“We’ve worked with a variety of SEO providers, however since working with Fluid we have seen not only a consistent increase in rankings, but also a constant relay of coherent reports on a monthly basis.”
Shaun Kelly
Managing Director
Absolot Accommodation Queenstown

What is SEO?
SEO (Search Engine Optimisation) is the process of making your website more relevant to search engines. It’s about making adjustments to your site and creating relevant links that point to it.

“Sorry about the delayed response… thanks to the SEO you’ve been doing I am flat out responding to inquiries. Will come back to you when I can!”
Richard Abernethy
Owner/Operator
Fiordland Expeditions Ltd

Why does your business need SEO?
With more people (even my grandmother) using search engines to find products and services online, it is imperative that your website ranks well and is optimised for search engines.
Statistics from Google show that 75% of users don’t search past the first page of Google. This is why it is so important for your business to be on page one for your unique search terms.

Stage 1: Examine the problem
We take a peek under the hood – each webpage has its own target audience and we need to figure out which audience should belong to you. There’s no point trying to sell sausage rolls to vegetarians.

Stage 2: Keywords
The key to search engines are keywords. The ‘stuff’ people type into that little white box. We need to identify the keywords relevant to your target market.

Stage 3: Analyse
Not all keywords are created equal – and not all webpages are the same. We get the magnifying glass out and decide which words to target and generate a campaign aimed at dominating a select number of search phrases.

Stage 4: Implementation
This is where the real work gets done – we get out there and make it happen. Implementation could range from a major overhaul of your website content, alterations to your site metadata, titles, generation of quality incoming links via other relevant webpages and social media or a tailored Google AdWords campaign. Implementation is an ongoing process, today’s #1 ranked page for your search terms could be tomorrow’s #20.

Stage 5: Reporting & Monitoring

Results need to be generated, and you’ll be the first to know. We’ll keep a keen eye on your webpage and generate a monthly report detailing our work and your website’s progress up the rankings.

seo-graph

Launch Box.
Getting a business off the ground can be a stressful time, especially when costs are hard to control and timeframes are getting tight. With new customers in mind, Fluid has developed Launch Box: A package of off-the-shelf products designed to bring customers straight to your door.

Creating demand for any new product or service is often a demanding process and one which requires a steady hand and professional expertise. Those first months of business are so important to your ongoing reputation and the development of your brand.
In order to take the headache out of this we’ve developed Launch Box, a complete suite of materials designed to get your venture off the ground and build strong links with your customers into the future.
It starts with a strong message and includes all the elements you’ll need to light the fuse on your project. A logo is important but it’s only the first stage – all those touch points need to sing from the same song sheet. Brochures, stationery, online media – it’s all in the box.
Launchbox takes the guesswork out of marketing your business for the first time so that you can get on with running it.

Gatekeeper.
Looking after your brand takes commitment, confidence and often courage. It’s all about keeping the messages positive, the presentation consistent and customers happy. Fluid’s Gatekeeper service is based on years of building and maintaining strong brands for some great clients in a broad range of sectors.
Branding is what we do.


We’re often asked what makes a good brand and this question starts a whole discussion about the whole nature of branding. At Fluid we take the view that your brand is the result of a series of interactions between a business and its customers. The brand is affected by every touch point and only through strong management of your key messages can your customers build a lasting relationship with your business.
With this in mind, Fluid offers a range of brand management services designed to take the heartache out of growing your brand. Sometimes it’s about no more than relationship management – keeping suppliers, staff, customers and stakeholders informed, happy and engaged.
Other times it can involve a need for ongoing strategic planning, goal setting and maintenance to future-proof your brand and give you the confidence to let it fly.
From start to finish, it’s all about building strong, trustworthy messages for your customers to own. Only then can they pass them on and generate true brand loyalty.

Social Media Battle Plan.
Social media is everywhere. Facebook, Twitter, YouTube – words that meant nothing just a few years ago are now a huge part of our lives, every day. We all recognize social media as an important element in the future of business. The question is, how do you make it work for you?


Having a social media strategy for your business is more than just signing up to Facebook – it’s about interacting with your audience and growing, maintaining and solidifying your brand. It’s about listening as much as telling.
For some people it’s way too easy to put the whole notion in the too hard basket and go turn the kettle on. We specialise in explaining the hard bits (BS not included) and demystifying social media so you understand what it’s all about. On top of that we can develop strategies that not only find you new customers but turn your current customers into brand ambassadors. We can handle the ever changing demands of the season – we’ll show you how to keep the social media fire roaring, even when you get busy. Pretty cool aye.

The fluid brainspill

ENGAGE YOUR GREY MATTER

Brainspill is a bespoke brainstorming tool developed by Fluid to help unlock potential within your business. The perfect way to kick-start a project, collect feedback from events, key customers and suppliers and motivate your team.

Questionnaires, lots of coloured pens and sticky tape combine to get your creative juices flowing.

For a product sheet email ideas@fluid.net.nz.

Fluid Visual Communications
10 Memorial Street
Queenstown, NZ
03 442 6739
ideas@fluid.net.nz

Superoldman! The waiter did it! It's business time!

Annika Dawkins | Graphic Designer
Creativity and a solid arts background make Annika the perfect designer for new and concept-driven clients. Annika is the glue which holds the team together – always challenging us to think outside the box and ask the awkward questions. Where would we be without her?

Chris Rae | Web Manager
Chris lives in the world of code. Sometimes it can be hard to understand what he does but the results speak for themselves. A tough, analytical approach to the web gives Chris the lead when it comes to getting your web project really cranking.

Debbie Crews | Financial Controller
Deb looks after the dollars, keeps us all honest and makes sure there’s biscuits in the cookie jar. The financial wheels are what keep every business moving and Deb is the one that keeps them oiled.

Leigh Jeffery | Productivity Manager
The engine room. Keeping all those projects moving and making sure the clients get what they need and keeping everyone happy. That’s Leigh. Every project is only as good as the information going into it and Leigh is the expert at getting things moving and keeping them moving.

Lou Stevens | Designer
Lou is Irish, therefore survives solely on potatoes & Guinness. Despite this she has managed to rack up five years of experience in the graphic design industry including two years in publication design amongst many other things. She took a career break to travel the world and ended up ‘stuck’ here in Queenstown, working as a graphic designer.

Rebecca Coutts | Graphic Designer
Bex returned to NZ in 2013 after a fifteen year ‘OE’ working for some of London’s top advertising and packaging agencies. Back in Queenstown for the long haul, Bex loves a challenge and the future includes learning to drive a digger, raising two awesome daughters and finding some time for skiing lessons. Busy lady.

Paul Green | Studio Manager
With over twenty years in the design industry and a passion for the visual world, Paul brings a new level of creativity to the business. He also owns the cutest kombi van you’ll ever see. Lucky bugger.

Sam White | Account Manager
The wordsmith. Also a project manager with a keen eye for detail and a long view on every project. Sam has been in the marketing game for over 15 years now and he knows how to talk directly to your customers.

Tim Buckley | Creative Director
Owner of the company, designer, project manager and branding nerd. Tim has been involved with marketing and design in the Queenstown tourism industry since 1996. Hailing from the UK, Tim has worked for a number of UK and NZ agencies and thrives on unlocking the potential of your brand from a customer perspective.

Michelle Nicholson | Web Designer
Michelle is the newest member of team Fluid and brings with her a wealth of website and graphic design experience. She originally hails from Southland but has worked for companies in London, Melbourne, Christchurch and Dunedin throughout the past nine years. Michelle is fond of a good Otago pinot with a healthy balance of swimming and skiing.

Sophie Kennedy | Project Manager
Sophie is our resident whip cracker extraordinaire, keeping us on task with her robust systems and winning grin. She has a strong background in tourism, events management, communications, marketing and website management. Having been on all sides of the client, design and website fence, she’ll help you translate the geek speak and get complex projects across the finish line.

Top bubble! Ours heads!
Middle bubble! Ours bodies!
Bottom bubble! Ours bottoms!
Radioactive man! The waiter! The business.