The projector! The projector! The bubble! The pool! The mac! Pumping the good stuff since 99! By the power of Greyskull! Diving lady! The fluid cam! What a mess! Welcome to Fluid - Web, Design, Print.

Since 1999 we’ve been busy developing strong brands for some legendary clients in a wide range of sectors. Fluid is a team of creatives with a shared commitment to delivering the goods.
Design, brand management, strategic marketing, print or web. We make the stuff that makes your business sing. If you’re in Queenstown call in for a cuppa, the kettle’s usually on.

The fluid blog

December 21, 2011

we’re off to the woods!

Fluid will be away LARPing after Friday 23rd December until Monday 9th January.

Happy Holidays and we’ll see you in 2012.

Lightning bolt! Lightning bolt!

September 28, 2011

change your world

Volunteering Central has launched in the Central Lakes region to support organisations that rely on volunteers and individuals who want to help out. It doesn’t matter whether you live here or if you’re just passing through, they’ve got heaps of opportunities to get involved in sport, art, conservation, working with kids or caring for others.

Look out for these posters we designed to get the word out there about their matching service. Gillian at Volunteering Central was a joy to work with and a beautiful human being. She also happens to be married to Sam, our copywriter and account manager who wrote this blog entry.

For more info, call Gillian on 03 443 4102 or click here to go to Volunteering Central’s Facebook page.

September 20, 2011

how come we’re still in business?

Our glorious founder and creative director, Tim has been working on his own visual rebranding recently. Here are two examples of work in progress: one taken at Nick’s ‘Triple Denim’ 30th birthday party, and one from Irish Film Night when he’d clearly been downing the Guinness (mutation courtesy of iPhone app FatBooth).

August 20, 2011

our next front room presentation

July 21, 2011

THE PLACE TO BE

Congrats to the team at Kawarau Hotel, managed by Hilton for a star-studded opening night.

Creating its new visual branding has been one of our most rewarding recent projects. The look is confident and modern; taking inspiration from the hotel’s interior design and the Wakatipu’s natural environment but creating something unexpected and against the grain.

We ran this graphic style into the entire suite of in-house collateral and also created unique identities for the venue’s Me & Mee Noodle Bar and the Wakatipu Grill at its sister hotel, Hilton Queenstown.

The new hotel certainly has the ‘ooh’ factor and adds a new edge to resort accommodation in the region. We’ll certainly be stopping by for a few après ski cocktails (5.30-7pm in the Lobby Bar!).

The frontroom blog

Contemporary art jewellery exhibition

We’re all a bit excited about the New Year, especially because the Front Room will be adorned with contemporary jewellery!

Queenstown contemporary art jeweller, Jessica Winchcombe is no stranger to accolades or art openings.

Her January show at The Front Room in Queenstown is her twelfth opening in as many months. This one is perhaps the closest to home – the other shows entertained art lovers in Sydney, Berlin, Amsterdam, Auckland and various other jetsetting destinations.

Jessica looks at how curation compliments conceptual ideas. This exhibition features the work of five contemporary jewellers (including herself).

This isn’t the latest in engagement rings or beaded friendship bracelets: the cutting edge exhibition redefines what jewellery is, shining a light on the limitless potential of the art form.

Join us at 6pm January 11th 2012 for the exhibition opening (with bubbles of course!). Be sure to check out the Front Room facebook page for more details and artist information.

a big thank you

Fluid and the Front Room crew would like to thank everyone who attended our Pecha Kucha and Film Nights over the past few months.

All events were in support of the Wakatipu Youth Trust and your door entry donations have raised $716 which will be used to directly assist Wakatipu kids who need it.

Well done everyone and thanks for putting something back.

Jacqui, Laura, Nathan and Fiona sent us a lovely letter back which you can read below:

To the Fluid team and all who have supported your events,
We would like to thank you for your generous support of The Youth Booth, Wakatipu Youth Trust.
We are a youth support and advocacy organization for all youth age 10-24 in the Wakatipu region. Our work is multifaceted and includes running ‘The Youth Booth’ youth centre, going into the schools, running activities and programmes, skill building, mentoring, advocacy and much more.
The money you have raised for us is incredibly appreciated.
We often need to subsidize our programmes for youth who are unable to afford even the low costs we manage to arrange for our trips & activities.
We all know that youth are hungry when they get home from school – especially those who, for whatever reason, didn’t get lunch or ate it all at morning tea! To be able to buy some fruit & rolls when needed sometimes for youth in the centre is supplying some of these basic needs.
To have this discretionary money to go towards such things as these – for which we can’t get grants – is so very useful.
Thank you for choosing us as your NGO of choice this year – the funds will be well used!

Warm Regards
The Youth Booth Team
Jacqui Moir, Laura Cross, Nathan Baxter & Fiona Sawers

A big bag of cash

Pecha Kucha Queenstown – 7pm – November 23 – 2011

THE FRONT ROOM MISJUDGED

The Front Room is a new gallery in Queenstown to host temporary exhibitions and one-off events. An informal, street level space attached to a working graphic design and branding agency, it’s a non-traditional gallery in a non-traditional location.

Our region is a magnet for creative people attracted by both landscape and lifestyle, but inspiration found in the shadow of the Southern Alps is sometimes outshone by the bright lights of larger urban centres. The Front Room is a showcase for talent, intended to draw our creative community together and give them a voice.

Art, photography, illustration, sculpture, design, film, creative writing, ideas. Drop by and see what’s on.

Address: 10 Memorial St, Queenstown, New Zealand 9348.
Phone: 03 442 6739
Email: frontroom@fluid.net.nz

The fluid brainspill

Welcome to Brainspill!

A bespoke brainstorming tool developed by Fluid to help unlock potential within your business. Questionnaires, lots of coloured pens and sticky tape combine to get your creative juices flowing.

Full day brainspill sessions start from: $1400

Half day brainspill sessions start from $800

Fluid Visual Communications
10 Memorial Street
Queenstown, NZ
03 442 6739
ideas@fluid.net.nz

Superoldman! The waiter did it! It's business time!

Annika Dawkins | Graphic Designer
Creativity and a solid arts background make Annika the perfect designer for new and concept-driven clients. Annika is the glue which holds the team together – always challenging us to think outside the box and ask the awkward questions. Where would we be without her?

Chris Rae | Web Manager
Chris lives in the world of code. Sometimes it can be hard to understand what he does but the results speak for themselves. A tough, analytical approach to the web gives Chris the lead when it comes to getting your web project really cranking.

Debbie Crews | Financial Controller
Deb looks after the dollars, keeps us all honest and makes sure there’s biscuits in the cookie jar. The financial wheels are what keep every business moving and Deb is the one that keeps them oiled.

Leigh Jeffery | Productivity Manager
The engine room. Keeping all those projects moving and making sure the clients get what they need and keeping everyone happy. That’s Leigh. Every project is only as good as the information going into it and Leigh is the expert at getting things moving and keeping them moving.

Lou Stevens | Designer
Lou is Irish, therefore survives solely on potatoes & Guinness. Despite this she has managed to rack up five years of experience in the graphic design industry including two years in publication design amongst many other things. She took a career break to travel the world and ended up ‘stuck’ here in Queenstown, working as a graphic designer.

Nick Gladding | Graphic Designer
Nick is a culture vulture. He also loves getting amongst the epic south island landscape. In fact he’s pretty passionate about most things he does. His fresh, vibrant approach to design and flair for developing big ideas has made him an integral part of the Fluid design team.

Paul Green | Studio Manager
With over twenty years in the design industry and a passion for the visual world, Paul brings a new level of creativity to the business. He also owns the cutest kombi van you’ll ever see. Lucky bugger.

Sam White | Account Manager
The wordsmith. Also a project manager with a keen eye for detail and a long view on every project. Sam has been in the marketing game for over 15 years now and he knows how to talk directly to your customers.

Tim Buckley | Creative Director
Owner of the company, designer, project manager and branding nerd. Tim has been involved with marketing and design in the Queenstown tourism industry since 1996. Hailing from the UK, Tim has worked for a number of UK and NZ agencies and thrives on unlocking the potential of your brand from a customer perspective.

Top bubble! Ours heads!
Middle bubble! Ours bodies!
Bottom bubble! Ours bottoms!
Radioactive man! The waiter! The business.