The Brief

Altitude Brewing are independent creators of quality craft beer, bringing a unique voice to the thriving industry and challenging what everyone is doing. Looking for a cohesive set of eye-catching beer labels to present to the world, we were approached to bring some illustration and design skills to the party.

The Process

With a base range ready to go and a strong set of names to communicate the character of each beer, we reviewed the design and developed the artwork to a finished, cohesive set. By creating original, hand-drawn illustrations, an expanding bold palette of colour and considered typography, we started to piece together the story of Altitude's offerings. 

The Result

Altitude's range is now hard to miss as you contemplate your selection at most of Queenstown best bars. It beams with a true authentic style!