The Brief

Adversity presents opportunity and we believe the way forward is through Courage. Collaboration. Creation.

To develop the C-BOMB, we partnered with Cargo Brewery and challenged them to develop a product that would bring Kiwis together. The result was a lovingly blended hoppy West Coast Style IPA. We knew this wasn't just a beer, this was a symbol of a future full of possibilities which starts with getting powerful minds together.

The Process

The beer was avaiable for a limited time at Cargo Brew at Gantley's in Arrowtown. At the same time, a print and digital campaign encouraged people to submit the craziest ideas they had over lockdown in a competition. The idea that was the most  promising to make an impact on the local community would win a Fluid Brainspill workshop that would help turn this idea into reality through strategy, developing language and an identity.


The Result

Our limited run of the C-BOMB beer sold out in two weekends, and the ideas were flowing in the door. In fact, we had so many great ideas submitted that we not only met with the winner but other competitors too and helped them make their business dream become a reality!