Adversity presents opportunity and we believe the way forward is through Courage. Collaboration. Creation.
The beer was avaiable for a limited time at Cargo Brew at Gantley's in Arrowtown. At the same time, a print and digital campaign encouraged people to submit the craziest ideas they had over lockdown in a competition. The idea that was the most promising to make an impact on the local community would win a Fluid Brainspill workshop that would help turn this idea into reality through strategy, developing language and an identity.
Our limited run of the C-BOMB beer sold out in two weekends, and the ideas were flowing in the door. In fact, we had so many great ideas submitted that we not only met with the winner but other competitors too and helped them make their business dream become a reality!