The Brief

Ryan and Jo initially approached us to create two new brands - one for each of their bespoke food trucks. This included signage of both trucks as well as print and digital material.

From our first meeting, we knew we were going to have a lot of fun together. Great taste (literally) combined with a real passion for food and the right amount of 'rock'n roll' really got our creative juices flowing.

The Process

We first developed a clear brand structure for the Habit Foods family and defined key messages and tone of voice for the new brands. Designing the the logos and the graphic styles for both the trucks resulted in two distinctively unique products that work together as well as individually.

When lockdown hit, Ryan decided it was time to launch a business he'd always dreamt of - a food delivery service in Te Anau. Creating the branding and strategy for this resulted in a new website with bespoke function and style.

The Result

Habit are a landmark in Te Anau. Their strong brand reflect their personality as well as the outstanding food – the queues are proof of this.