The Liger Academy was already an established educational facility with its first campus in Cambodia.
This created a complex yet inspiring brief for the team. We were challenged to evolve an identity that had already landed overseas and create a connection with Kiwis. The identity and visual language needed to talk innovation, leadership. One that would inspire the leaders of tomorrow.
The Fluid team wore many hats. Deployed to carefully work alongside the Liger Leadership team to deliver strategic support, valuable and meaningful connections, creative insight and project management.
We set ourselves some very clear objectives: Ensure admissions for 2021 were full.
Post the launch event when enrolments were open, this was achieved in under four weeks.