The Brief

Stu designs flies. He is also a Master Fly Fishing Guide and runs a small shop out of Athol. Our job has been to design his collateral, describe and market his services, package his flies and then build a website to sell them.

The Process

Stu likes to fish, he also likes to take photos. It's our job to tell his story. Through a dynamic process of collaboration, a vast array of print material has been realised. From brochures to packaging right through to a fully responsive e-commerce website. As the brand has evolved, the logo needed to fall into step and rise to the occasion. The logo has changed... Stu's promise hasn't.

The Result

Stu's Superior Flies is now a brand that embodies Stu's unique personality and celebrates his prolific range of flies. Stu sells lots of flies... and he's always got a new project for us. Everyone needs more Stu!


“I love Fluid and the crew. Why look at the coal when you can stare at the flames of innovation? Yes, Fluid rocks! Thank you guys for taking my brands and website into a direction that’s always going forward, that’s what it’s all about.”


Stu Tripney, Stu’s Fly Shop