This brand came under our care when this smokehouse was acquired by Mt Cook Alpine Salmon. The packaging was initially envisoned by Designworks and we developed the identity into new products like Pohutukawa Hot Smoked, Caviar, Salmon Spreads and their Food Service range. We developed their digital presence, plus we help with their physical marketing through food shows and instore displays. We regularly run photo shoots for product launches and seasonal recipe creations. All-in-all we support Aoraki to keep rolling out their new artisian smoked salmon products and encourage people to experience the difference.