C Bomb was a Fluid project undertaken in the first lock down of 2020. We considered how we could help Queenstown to wake up with an appetite for collaboration and positivity towards future bright ideas to re-energise our place. We hoped that the name would make people smile. Part humour. Part deadly serious. Our tagline was "we believe in the power of courage, collaboration and creation to make our future great". The idea was to draw out all of the good ideas that people had while being at home. The competition was supported by Cargo who brewed us a beer and brought people together over a pint. The prize was Brainspill sessions with us to develop their ideas. The winner was a natural dog wash, which later became the Odorable brand.