With the international tourism sector rapidly evolving, Jucy Cruise took the decision to reposition their Milford Sound cruise product. We began with brainspill sessions to develop a unique brand strategy and find a new name. We then moved identity development, tone of voice, website, signage, photography, video and a full roll-out to the market. Not only did we set them up to go but we continue to support their team through digital strategy, Google & Facebook campaigns and marketing support to their team.
Make sure to check out their website puremilford.co.nz