LUMA is one of those projects where everyone at Fluid has a part to play. We're trustees, volunteers, designers and entertainers. It's a huge part of the community and one of Fluid's favourite events on the hectic Queenstown Calendar. By taking the lead on overall brand stratgey, design, digital marketing and collateral creation, we have helped this internationally-recognised sensory experience flourish from an idea and evolve into an expanding attraction welcoming over 60,000 visitors to Queenstown Gardens at the start of winter every year. LUMA is more than a project. It's a way for our community to gather around those important pillars of creativity, education, sustainability and collaboration.