Luma

LUMA is one of those projects where everyone at Fluid has a part to play. We're trustees, volunteers, designers and entertainers. It's a huge part of the community and one of Fluid's favourite events on the hectic Queenstown Calendar. By taking the lead on overall brand stratgey, design, digital marketing and collateral creation, we have helped this internationally-recognised sensory experience flourish from an idea and evolve into an expanding attraction welcoming over 60,000 visitors to Queenstown Gardens at the start of winter every year. LUMA is more than a project. It's a way for our community to gather around those important pillars of creativity, education, sustainability and collaboration.

Make sure to check out their website luma.nz

Capabilities

Brand

Marketing

Production

Digital

Strategy

Sector

Community

Fluid LUMA Brand 1
Fluid LUMA Posters 4
Fluid LUMA Photography 5
Fluid LUMA Photography 6
Fluid LUMA Branding 7
Fluid LUMA Signage 8
Fluid LUMA Brand 9
Fluid LUMA signage 10
Fluid LUMA Tile 12
Fluid LUMA Brand 3